Eggs, hard poached on sourdough toast with a side of avocado and a double shot, almond latte.
These days almost everything comes made-to-order. From a cupcake to a home entertainment system, our individual preferences and tastes can be made bespoke to exact specification.
However, there has always been one big exception to the world of custom design. Fashion basics. Until recently, jeans and t-shirts could only be purchased in off-the-rack sizes and fits. Show me a body that’s a standard size and I’ll show you a standard unicorn.
But, dear friends, the days of struggle with fit issues, muffin-tops and camel toes may now be over and out thanks to the clever chaps at ZOZO who have developed the technology to deliver casuals made to the wearer’s exact measurements. It’s tap and go – download the ZOZO app, order the sensor-covered ZOZOSUIT that works with your phone to calculate your precise body measurements in 3D and away you go. Not only is the entire process quick and easy but a pair of bespoke jeans and a t-shirt will set you back under 90 AUD.
The future is here and it’s about time! https://zozo.com/au/en
Georgina Clark 